Public Relations Media Relations Product PR Investor Relations Corporate PR Internal Communication Crisis Communications Sponsoring Strategies Green/Eco PR		A crisis is each situation which may result in the deterioration of the current image of the organisation. In the era of technological progress, market dynamics and rapidly changing business environment, companies often underestimate first signs of oncoming problems. It should be remembered, however, that the ability to manage a crisis is of strategic importance. The company’s reactions will determine whether the consequences of the crisis are short or long-term. Incompetent management at such moment may induce irreversible social rage which may even result in the closure of the institution affected by the crisis. On the other hand, a crisis may have a huge potential. The precise analysis of the situation, the ability to predict the course of events and the actions compliant with the crisis strategy may solve the problem before it becomes more exposed. Early prevention activities allow for eliminating the weaknesses of the company on the one hand and are directly translated into the increased competitiveness and building the image of a responsible company with a foresight which cares also for the interest of its business environment, on the other hand. Our crisis communications services include: Design of crisis communications strategies Identification of areas of potential crisis Crisis management Strategies of rebuilding the company image after the crisis Work with discussion groups Media monitoring, including the Internet monitoring Building of an online crisis information centre