Nowadays
marketing support proves to be insufficient for the product
promotion. Producers find it hard to convey their advertising
message through the plethora of competitive information,
whereas the consumers, flooded by various forms of advertising,
hardly notice them at all. This encourages many companies
to use product PR tools.
Popularisation of a product using PR tools allows for presenting
its additional values and created ideas or lifestyle in a veiled
way. The message presented as a journalist’s text is generally perceived
as objective. Therefore, popularising the product in the media creates
an impression of conveying information and thus of a greater credibility
than advertisement paid for by the producer.
Our Product PR offer includes:
Preparing communications
for new brands and products
Programmes supporting marketing actions
Organising press conferences and other
special events related to the product
