Agencja Public Relations Verbum PR
 
Public Relations
Media Relations
Product PR
Investor Relations
Corporate PR
Internal Communication
Crisis Communications
Sponsoring Strategies
Green/Eco PR

 
In view of the increasing social awareness and the growing number of legal regulations, we believe that every company should be aware of whether their activities may have an impact on the environment and, if so, whether and how such impact can be prevented. Less aware companies will fulfil the legal minimum, justifying their reluctance to get more involved by additional costs. The wiser ones will deal with such issues more thoroughly, will make bold decisions and use the chance offered by ecology to win an advantageous position among their competitors.

Similar attention to public acceptance should also characterize the companies which launch new investments with a smaller or larger environmental impact. Underestimating of the public opinion may cause huge problems already at the stage of planning the investment, while the provision of reliable information about the company’s intentions and about the benefits from the investments in an effort to disperse the concerns of the local communities may help avoid costly misunderstandings.

The concept of responsibility for the environment in the operations of the companies will play an increasingly important role, due to among others:


Tighter requirements of the European Union with regard to environmental protection
  and waste management;
Increased pressure from local authorities and consumers who support the introduction
  of newer production technologies which reduce the production of contaminants and the
  level of their emission to the minimum;
Active environmental organizations
Introduction of improved methods of control of the environmental impact of economic
  activity
Pressure from the company shareholders to support environmental initiatives compliant
  with the expectations of the general public

Our services regarding the projects related to the environment and ecology include:

Development of the communication strategy with particular attention to the issue of
  responsibility for the environment
Public relations services for new investments with the risk of arousing social concerns
Development of the crisis communication strategy already at the stage of planning the
  investment
Preparation of information materials related to the planned investment
Preparation and coordination of the process of social consultation
Development of communication tools for specific projects
Development of the maps of potential social conflict